Privacy Policy

This Privacy Policy describes how HoKStats.gg, an Arena Index product operated by TOTM Tech LTD (“we”, “us”, “our”), collects, uses and shares information when you visit https://hokstats.gg (the “Site”) or use the HoKStats iOS app (the “App”). By using the Site or App you agree to this Policy.

1. Who we are

HoKStats.gg is an independent fan database and companion app for the game Honor of Kings and part of Arena Index, a TOTM Tech game intelligence brand. We are not affiliated with Tencent Games, TiMi Studio Group, Level Infinite or any official publisher of Honor of Kings. All game assets, hero names, item icons and trademarks are the property of their respective owners.

2. Information we collect

HoKStats.gg does not require account creation and we do not ask for personal information directly. The data processed about you comes from:

• Server request logs — our hosting provider (Cloudflare) automatically records IP address, user-agent, referrer, timestamp and requested URL when you load the Site or when the App requests web-hosted content. These logs are retained for a short period for security, caching and aggregate traffic analytics and are not used to identify individual visitors.
• Local App preferences — the iOS App stores your selected roles, favorite heroes, recently viewed heroes, language preference and beginner-mode setting on your device. These preferences are not tied to an account and are not uploaded to our account server.
• App content requests — the iOS App may request HoKStats.gg-hosted static data, images or policy pages. Those requests may appear in server logs as described above.
• Cookies set by third-party advertising partners on the Site (when enabled — see Section 4).
• Embedded YouTube videos — the Site embeds gameplay videos using youtube-nocookie.com to minimize tracking. YouTube may still set cookies once you press play. The iOS App does not embed YouTube videos at this time. See YouTube/Google Privacy Policy.

3. How we use information

• To operate, maintain and secure the Site and App.
• To understand aggregate usage patterns (which pages are popular, device/browser breakdowns).
• To remember App preferences on your device and provide the features you select.
• To serve advertising and measure ad performance on the Site through trusted partners (Section 4).
• To comply with applicable laws and respond to lawful requests.

We do not sell your personal information. We do not build cross-site advertising profiles on our own.

4. Advertising and third-party cookies

We may display advertising served by Google AdSense or equivalent networks. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this Site and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and other sites on the Internet.

The iOS App does not use third-party advertising SDKs and does not display third-party ads at this time.

• You may opt out of personalized advertising by visiting Google Ads Settings.
• You may opt out of third-party vendor cookies via aboutads.info or youronlinechoices.com.
• EEA/UK users: we rely on a consent signal (Google’s Consent Management Platform) for non-essential cookies where required under GDPR.

5. Analytics

We use Google Analytics 4 (GA4) to understand how visitors interact with HoKStats.gg. GA4 collects anonymised usage data including pages visited, session duration, device type and approximate location (country/region level). This data is processed by Google LLC and subject to Google's Privacy Policy. GA4 uses cookies; you can opt out via Google Analytics Opt-out Browser Add-on. We do not share this data with third parties beyond what Google's service requires.

The iOS App does not include a third-party analytics SDK at this time. If this changes, we will update this Policy and the App Store privacy disclosure before release.

6. Data retention

Server logs are retained by our hosting provider for a limited period (typically up to 30 days) and then deleted or anonymized. App preferences remain on your device until you change them, clear app data or uninstall the App. We do not store personal data beyond what our hosting and ad partners require.

7. Your rights

Depending on your jurisdiction (including GDPR for the EEA/UK, CCPA for California, LGPD for Brazil), you may have the right to:

• Request access to the information we hold about you.
• Request deletion or correction.
• Object to or restrict processing.
• Withdraw consent for non-essential cookies at any time (via your browser settings or ad vendor opt-outs).

Because we do not maintain user accounts, most Site requests can be served by clearing your browser cookies for this Site. In the App, you can reset locally stored preferences by changing them in Settings, clearing app data or uninstalling the App.

8. Children

The Site and App are not directed at children under 13 (or the equivalent age of consent in your jurisdiction). We do not knowingly collect personal information from children.

9. Changes to this Policy

We may update this Policy from time to time. The “Last updated” date at the top of the page indicates when the current version was published. Material changes will be highlighted on the homepage.

10. Contact

Questions about this Policy or a data request? Email us at [email protected] or visit our contact page.